Title : 4 Steps to Succes, Secrets to Turn Any Business Into a Successful Web Business
link : 4 Steps to Succes, Secrets to Turn Any Business Into a Successful Web Business
4 Steps to Succes, Secrets to Turn Any Business Into a Successful Web Business
4 Steps to Succes, Secrets to Turn Any Business Into a Successful Web Business
You may have been privy to a few of them before. Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective. I will show you how 4 simple secrets can create a powerhouse web business. This is the second part of the 4 article series.
Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.
Web Success Secret #2) Without Traffic- What’s the Point?
Part 1 of this series really got down and dirty about content. Content’s main focus is twofold- make your visitors happy and make search engines happy. This article is all about making you happy! Think of this as your starter guide to increasing traffic and building a profitable business.
Traffic can be summed up in 2 words- free and paid. I consider all PPC (pay-per-click), ezine advertising, offline advertising, and paid directory submissions a form of paying for your traffic. I also consider any project that takes up your time to be paid advertising. After all in the business world time is money. Paid advertising is not bad. It just means that you are paying to receive traffic.
Free traffic is harder to attract, but it costs you absolutely no money. Almost all free traffic is the result of surfers finding your site on the search engines. We talked about using content as your ultimate search engine ranking booster in the last article.
Here are several ways to increase traffic. Some are paid advertising options and others are totally free.
| A CMS
or Content Management System can be defined as a dynamic website which is
scalable for its content and features. A CMS user has all the rights to
modify or change the content of the website without concerning about the
website layout. A CMS keeps a strict control over the layout of the website.
Content Management System helps to add or update content frequently in any of
the categories. Every CMS has a different purpose like Word press is used for
developing static sites and Joomla is used for the development of an
e-commerce website. There are many CMSs, which are pre-built, open source and
available free of cost. A CMS development provides you a full control over the content of the website irrespective of the fact that if you have the technical knowledge or not. A CMS tool does not require you to gain knowledge of HTML, CSS or any other related languages. The outcome of a website depends upon the type of CMS tool chosen for the job. A CMS development tool is not just confined to a single content type on the website but also other varieties like photos, videos, audio, animation and text. Search engine optimization is very crucial for a website because it is responsible to draw traffic to the website. Search engine optimization works best for those websites which update their content regularly. A CMS development tool helps in easy updating of the content on the website by the user. This helps in providing fresh content to the search engines which in turn helps in indexing of the web pages. The pages having fresh content are more looked at by the search engine's crawlers thereby increasing the page rank of the website. The higher is the page rank of your website the greater is the amount of traffic targeted towards your website. Search engine rankings are important to the business-related websites. One can also hire a software development company to develop a customized CMS development tool. Although CMS development tools have a great deal of advantages for all the domains, but still they have certain drawbacks associated with them. There are a lot of free CMS tools available on the web which are advanced and loaded with full features, but they may or may not suit your website requirement. In this case, you will have to opt for customized CMS development tailor-made for your needs. A customized CMS development requires investment of time and money. The development cost charged by a software development company for a CMS tool is very high. In addition to that a large amount of time is taken to develop a database driven CMS tool although the return of investment might be very high. The operation of a CMS tool requires proper training to know how the tool works. Many web solutions services providers also provide training on CMS tools for business organizations. A customized CMS development includes a lot of dynamic data, which can be a drawback if the majority of your targeted traffic is using slow internet connections for accessing the website. The software development company to be hired for the development of the tool should be made aware of the exact details of the organization for an effective CMS tool. |
- Post in forums. Many forums will not allow you to market your product or services. That’s totally understandable. What I recommend doing is finding a really great forum that you can participant in. When people have questions, provide top notch and comprehensive answers. No selling. Almost all forums allow you to post your website in your sig file. Take advantage of that.
- Submit each page of your website to all major search engines. Also submit each page to all major search engines whenever you make a change on that page. Be careful with this one. Each engine has very specific directions and rules about submission rules. Be sure you do not spam! Submit pages according to each engine’s guidelines. I also use a submission service that does this for me at no additional cost.
- Create joint ventures with non-competing websites. Work with a company that compliments your product or service. Also be sure the joint venture is a win-win-win for you, the other company and your customers. Joint ventures can be a pain to set up and complete, but well worth it if done correctly.
- Look into ezine advertising, web advertising and/or PPC. Each method takes an initial investment and some time to learn, but can bring back traffic. Personally I do not prefer this method to increase traffic because it’s “iffy” at best.
- Print your website name on all business correspondences. This is a simple task, but one that is simple to do. Add it to your email sig line, forum sig lines, letterhead and business cards.
- Create an atmosphere of amazing customer service. This always leads to referrals from current clients. The more referrals the more traffic!
The bottom line is without traffic your site is floating in a sea of doom. No one is seeing your content or services. Traffic is the lifeline of any business, and the rule of thumb is more traffic means more income.
This brings me to my last and final point about traffic. Once you develop a nice flow of visitors you need to know specifics. Where did those visitors come from? How did they find you? What pages are the most popular on your site? What page did they enter into your site? What page did they leave your site? What keywords did they use to find you? You must know your visitor inside and out!
As I mentioned earlier, it is best to work smarter and not harder. Traffic analysis and search engine submissions can be very time consuming, but your hosting company should be providing most of these services to you free of charge. There are a small few that do this, but it is well worth the investigation. Contact me for further resources and information. Having a successful web business starts with effective content. Stay tuned for parts 3 and 4! If you missed Part 1 and would like a complimentary copy please contact me and I will forward it to you immediately
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