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Title : Internet Marketing Success Basics
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Internet Marketing Success Basics

Many people have ideas about running an online business that are unrealistic. They assume that they simply need to obtain a website, which will cause the money to magically start flowing. Unfortunately, this is very far from the truth. People who have had success online can tell you that it is not so easy. Like an offline business, success in an online business requires a high degree of knowledge, a little bit of luck, some timing, and hard work. Luck alone, however, is not likely to be enough. Following are some tips to assist you in getting off on the right foot.

Not long ago, Content Management Systems (CMS) were a great idea that nobody used. Now, they're ubiquitous. They make sense because they separate content from presentation concerns. With the arrival of free CMS systems such as WordPress, Joomla, and Drupal (among others), almost every site that offers up anything but static content uses a CMS of some sort.
For my own sites, I use WordPress. I've even published several plugins and widgets for WordPress. But I have yet to make any money directly from installing, configuring, or customizing a WordPress site. I did have one offer, but the prospect didn't have any money. I guess he hoped that I would volunteer to do it gratis. It seems like there's always someone who thinks that, because the software costs nothing, working with it should cost nothing too. Fortunately, it appears that a growing number of companies may be beginning to realize that the value of what you can do with a CMS warrants an investment in those activities.
According to a new report published by DoNanza, a work-from-home job site, the demand and budget for CMS projects is on the rise. Projects listed on DoNanza's site for WordPress grew by 61% in the third quarter of 2010. Projects involving Joomla grew by 38%, and those for Drupal by 26%.
(images used by permission from DoNanza)
During the same period, the total number of projects on DoNanza grew by 30%, so the rise in demand for WordPress has been more than double that of other projects. Joomla has grown a bit faster than average, and Drupal seems to be falling a little behind.
The following graph shows the average budget for these projects:
Now I know why I'm not playing this course: there's not enough green. The average budget for a freelance project for WordPress on DoNanza is $455. That's not per hour, or even per week � that's the whole bundle that's expected to carry you from requirements to delivery. I don't know about you, but I could hardly manage to repress my PHP gag reflex for that much, never mind getting anything else done. Joomla doesn't offer much more ($473). If you can land a Drupal project, though, you're living the high life because with a project budget of $915 you can afford to buy the expensive coffee.
WordPress jumped up a notch in the rank of most requested skills on DoNanza to #7, edging out MySQL. The only skills in more demand on DoNanza are PHP, Translation, HTML, Graphic Design, Website Design, and SEO, in that order. Both Joomla and Drupal slipped down the list a bit, but they're still #17 and #43, respectively. Obviously, a lot of people are looking for help with these CMS platforms � even if they don't want to pay much for it.
How about you? Have you taken any gigs for work on a CMS? How well were you paid? Would you do it again?

Your website is your storefront. It must look professional and clean just like your office or store on the street. The first impression many people will develop of your business is the image of your website home page. On the internet if someone doesn't get pulled in right away they are likely gone within a matter of seconds. You must manage your website presentation with extreme care.

It is a very common saying in internet marketing that the money is in the list. The importance of understanding this cannot be over emphasized. You must use professional and ethical ways to build your list. Never buy a list of names and email addresses without extreme care. While email marketing is the lifeblood of many online business, it can kill your business faster than almost anything else if you are identified as spamming people. It is critical that you build your own list with only those who have personally opted in to receive your mailings. Quality counts big time in internet marketing. You must provide quality products and customer service. If you lack in this area you may make some sales initially but you will never build a lasting secure online business. Quality builds a steady stream of repeat buyers who can bring in their friends to become one of your customers.

Important to the success of your internet business is your sales copy. Since you cannot interact with prospects personally, you need to depend on the strength of this sales copy. The particular market you are in determines to some degree the rules of how to write your sales copy, but no matter what, you need to grasp people's attention and inform them of all the benefits they can receive from you. This needs to be done as soon as possible, since there are only seconds to excite them and encourage them to read other details about your services and products.