5 Proven Methods To Gain and Retain Customers for Your Online Business

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5 Proven Methods To Gain and Retain Customers for Your Online Business

Here is the basic rule of every business: you have to sell things to earn money.  Salesmanship, or the art of closing a sales, therefore, is of ultimate importance for any business venture.  After all, we can't expect any earnings if we don't make any sales.

Winning customers is essential for the success of your enterprise.  And this is absolutely true for online businesses too.  In fact, winning customers online has its pros and cons. The good news is that the entire world is your market, and you could potentially reach more people through the World Wide Web.  The disadvantage?  The Internet offers a more impersonal channel in our dealings with people, making it more difficult to gain their trust and favor.

So what can you to do then?  Fear not, dear friend.  As with everything else in life, you should try to accentuate the positives to compensate for the negatives.  Here are 5 methods by which you could gain a good number of customers, and keep them for a long and profitable business for you and your family.

Drupal has been causing a buzz within the IT industry for a number of years, but has only gained a viable proposition for the enterprise market. With its convenient, on-demand CMS and web application framework, it is trusted by thousands of businesses, and organizations throughout the world for creating personal and corporate websites, ecommerce sites, social networking sites, and intranets.
As Drupal Development services have begun to take hold, several major benefits have become evident. These are:
Extensibility / Modulation
Drupal Extensions have really set the platform apart from the rest of the pack. One main goal of the Drupal development company was to create a most extensible ecommerce system on the planet. And they succeeded, in a big way. This publishing platform has no virtual limitations of its capacities. It was designed to be robust as a whole but modular as a system. With fully documented CMS, you can easily add functionality to a website, such as adding a calendar, event handler, and other extensions to achieve specific requirements. By nature, this CMS is designed to be flexible enough to rise to any development challenge.
User Management
The user friendly system suggests registration, login, forgot password, and user permissions, providing a robust customization environment whereby both content and the presentation are customized based on user-defined preferences. Drupal supports LDAP servers, and other authentication sources.
Flexibility and Conversion
Drupal now has an extension for Magento which helps integration of Magento into a Drupal based website. If you are converting from another platform, there are tools which allow you to import products, customers and order information from other carts such as OSCommerce and X-Cart.
Add or modify the content on your website
Drupal CMS is the cost effective way of releasing your organization's intellectual capital to your customers. Simply put, this CMS enables you to add or modify the content on your website without taking the help of a web designer or a computer programmer, from anywhere and at any point of time.
Long Term ROI
Since this publishing platform is open source in nature and has no ongoing fees or licenses, it is cost effective as part of a long term strategy. Moreover, it also has an increasingly bright future as it consistently claims new market share in the CMS industry, and is a safe long term bet as a widely known, used, and maintained system - at minimal ongoing cost.
Conclusion:
Drupal is a publishing platform which is gaining its catching its momentum globally with its outstanding features. Developers love its well-documented APIs. Designers love its flexibility. Site administrators love its limitless scalability.
1. Always deliver quality goods or services.

There is no better vehicle for our business message than our products themselves.  Consistently offering things that are more than worth our customers' time and money will brand us as enterprises that are committed to quality products and services.  This would only serve us well in future dealings with the same clients.  Additionally, this would make our clients as advertising vehicles for our business as well, as they would spread the word about the excellence of our service to people belonging to their network.

2. Always try to over-deliver.

People love receiving more than what they paid for.  If you consistently give them some extras, their minds would be conditioned to trust your business for future transactions.

3. Provide bonuses.

In addition to the product you're selling, add some more goods that would perk up the package.  Do this in a manner that you will make your customers aware of the value of the bonuses if they were otherwise purchased.  This would definitely increase the worth of your product, and such would make it more favorable for a successful sale.  Additionally, your bonuses would foster good will with your clients, and this could go a long, long way for future orders.

4. Build relationships.

The importance of building good relationships with your customers cannot be undermined.  As we've discussed earlier, the Internet is a rather informal venue for personal dealings.  So try to humanize your approach so that your customers can relate to you as someone who is more than just a business provider, but also as a friend.

5. Make use of a mailing list.

A mailing list is an Internet marketers number one weapon.  By capturing the contact details of people who may not have been interested with their current offer, they will be able to condition the same people for future sales.  And this could serve their businesses well for quite a long time, as one successful sale can beget another and another after that.  So invest on an excellent autoresponder service and prepare those follow-up messages well.  Take good care of your subscriber base, and they will take good care of your business in return.


Winning customers is more than just luck.  It entails a lot of strategizing and good planning.  Retaining customers involve the same level of commitment as well.  In the highly competitive world of online marketing, trust plays an integral role in achieving our goals.  Try your best to win your customers' trust.  Take care of it.  And for sure, this trust would fuel good business for you for many years to come.


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